3:05Dave, three things that are worth it in B2B marketing, what are they?
3:09Look, I've been part of a few startups and consistently what really matters is the social proof and the referrals.
3:16Um, at every company in B2B, that's guaranteed to be the biggest thing that moves the needle.
3:21The next one is channel market fit.
3:23All the businesses that I've worked at have had wildly different, uh, ICPs and personas, and finding that right channel is really what unlocks a lot of growth.
3:31And then thirdly is outsource where you can.
3:34Find yourself a specialist who can really complement your team to help you grow.