Dataland

Additional dimensions are being added in terms of interactive content.

And so, for instance, in Los Angeles, Dataland just came up and they have omnisensory experiences where various scents can be rendered electronically and, you know, everything is dynamic in real time.

And so it takes the interactivity of the gameplay and something like Houdini or Touch Designer and brings it all around you into somewhat of a museum setting.

How do you see that playing out in interactive content as the technology develops?