most of the

time like they they don't get in the way like they understand hey this is too much kind of like how your daughter said like hey i can do this but like this is a little bit too much like let me be strategic about this and get that further faster you know and more efficient but a lot of guys let ego get in their way a lot of guys think that just cranking up marketing booking more jobs buying more trucks or more equipment is what's gonna solve their issues and their headaches answering the phone all day having to be on job sites or go visit job sites so much you know having crazy customer concentration ratio imbalances like you know you got one major b2b customer that's 32 percent of your Customer concentration, that's a hostage situation, you know, and all of these things are extremely common throughout the small to medium sized sector of the skilled trades industry.

But those things are also common on a different level with even the conglomerate.

platform skilled trades companies that dominate whole markets.

They've got $10 million ad budgets per month, different things of that nature.

It's the same, it's just the scale gets larger.

And another thing is customer sentiment and satisfaction.

right