now.

But they are – But I was able to talk to a few publishing houses that wanted the cookbook.

And I was able to speak to the editors and be like...

Basically,

you interviewed them.

Yeah, I

interviewed them to see...

Danny talks about the texture of the pages and stuff.

No.

That was me just doing the things that people tell me to do because I wanted to ...

I, I, I say I don't do this for me, I do it for other people, but I am driven.

Like I wanted, I'd, I would've been, I would've been very upset if no one bought my challah, right? So I thought I'd, I'd get going on Facebook, and I, I got, because that was in like November, and it was like going and going.

And like the fol- close to the following November, Instagram started becoming more of a platform, and people were saying, "Mandy, your challahs are so unique, and this is a platform with pictures in it.

You should really try and get on Instagram." And again, I was like, "That seems scary." And I said, "I don't wanna get on Instagram," and I tried to ostrich.

But then my friends, um, you- 11-year-old daughter at the time.

You got a mouth to feed.

So, so, so what is the secret? You know, how do you build loyalty? And, and what does trust actually mean within your teams?

For what it's worth, I, I, I think about this a lot because it, I think it's important for leaders to know what works and what doesn't.

And so, like, over time I've sort of gathered philosophies that I've adopted for my own.

But, like, I always keep in mind there's a few things that every employee wants.

They wanna be seen and heard.

They wanna be recognized.

They want a s- a sense that there's fairness and justice in the system.

Mm-hmm.

Okay.

Because if you use that agent, you already have a high intent to purchase.

Like, all the numbers that Jassy cited, I don't think...

Like, do we really know those purchases wouldn't have happened if it wasn't for Rufus? Return rate is what I think the true KPI should be.

Yeah.

So that you can, you know, like, there's always like, where does the shopping purchase journey start? And Amazon eventually overcame Google.

Um, and same here, like they wanna reclaim that starting point, so they need to be an LLM beyond just retail.

You couldn't go anywhere without getting hit in the face with Rufus.

Yep.

Yep, yep, exactly.

Yep.

But, but, uh, you know, it just, it just, it, it just goes to show you.

I mean, it's...

And calmer heads prevailed, I think.

... where you and I have talked about, what do you think?