Like, do you get that question a lot too?

You know, I think a lot of that has to do with how we feel about that.

And I do think if we can change our mindset to how we perceive ourselves as this expensive, elaborate treatment plan to, look, this is patient options.

You have a removable option without implants, you have a removable option with implants, and you have a fixed option.

One's 10, one's 15, one's $20,000.

More people are happy with a $20,000 option.

Nobody wants the no implant option.

Mm-hmm.