Danny Bones

And that's also kind of what people sign up for.

Talking about the examples of what you sent over, can we talk first about Danny Bones, so the work you've done on this? So to explain, I plunged into a bit of a Danny Bones wormhole yesterday while I was researching this, but he's an AI-generated rapper with the kind of high production values that are, I would say, looking at it myself, kind of distinguishable from reality to a...

experienced I but not immediately, and producing kind of lyrics and video content with far right messaging.

And tell us about how you kind of came to focus on that, and then how the reporting process worked.

And she started looking into it further.

She realized pretty quickly that this guy was, you know, this character was AI generated.

um but obviously what's what's interesting about that is you might it's it's like that old adage that you might say something that isn't true people won't remember that it's not true but they'll remember what you said so similarly with ai people will know it's ai but they'll still kind of take the messaging and take the sentiment on board And Effie basically took that and sort of reported back to figure out who is behind it, what the connections are with Danny Bones and the creators and the political sphere, and basically figured out that The Danny Bones material was also landing or ending up or ended up in a campaign for the Denton and Gorton by-election, which was up in Manchester earlier this year.

And it was done for the Restore UK party.