How do you, how does a small business manage this?

You can manage it through a suite of tools that we offer to you.

And so upfront, you could actually set limits.

You could set visibility on what you want your individual procurement officers or agents to buy.

You can also use AI.

We have two incredible tools.

One, Amazon Business Assistant, which is a conversational agent that you can interact with and say, "Help me find the best 24-pack of water for the highest quality at the best price that you can deliver to me the fastest." The agent'll walk you through a suite of items that you can then choose from.

So how do you guys approach that, and what does that look like?

So, you know, what, you know, if there's any kind of big pressures, big issues, which are kind of keeping your customers up at night, what's also kind of keeping you up at night? What are the problems that, you know, it's really racking your brain, you're really trying to find a solution for?

customers everywhere are being asked to do more with less.

And I think, you know, it's a bit of a cliche to say, I think it's a new operating reality where you have to find a way to be more efficient, both with your time and with your money.

And value isn't just pricing.

You have to look at how long does something take? How positive is the delivery experience that you have with your procurement? So I think for us, when we hear a customer tell us, how do I simplify? How do I do more with less? How do I become more efficient? We try and build tools and make our site and experience as easy as possible for them.

And so I'll give you one example just to try and make it a little bit more real.

When a customer says they want to do more with less, sometimes they go to their purchase history.

What's your kind of go-to story or statistic or something you'd always like to kind of pull out first to kind of start that conversation?