Thank you.

Welcome to the Startup CPG podcast.

We're doing a mini episode today because on July 12th, we are launching a brand new event format called Founders and Formulators.

This is your chance as a brand to get in front of a bunch of very cool formulators who can either help you bring your product to life or they can give you a bunch of really good feedback on your product.

Or maybe you just have a specific question like how do I improve the shelf life or I'm running up against this quality issue.

Either way, you're going to want to be there in the room.

We're doing it in Chicago on July 12th.

that's even i want to go yeah yeah some people could guess that

I feel like hats are just one of those things that work really well for any type of company trying to promote themselves.

Yeah, I think so.

I mean, CPG, this is the acronym of my industry.

Many, like hundreds of thousands or millions of people do also work in CPG.

I am the person who proudly wears it on a hat just with those letters and nothing else.

I think part of the reason that I do it is because CPG is fun.

And I think people in it know it and sometimes we forget it.

You told us about the startup, but what is startup CPG and what does it really mean to people?