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Dana Medema

Dana Medema

President North America at Revlon; former SVP Personal Health at Philips; 20+ years consumer goods leadership experience

Jul 21, 2026

Women In Retail Talks

Women In Retail Talks

Revlon President Dana Medema Shares Tips for Identifying Top Talent

Jul 21 · 25m

Melissa CampanelliHOST
4:57
Yeah.
Dana Medema
Dana MedemaGUEST
4:58
Yeah, you know, it's such a beautiful organization and it starts, and I'll say the first, maybe there's four big areas of focus.
Dana Medema
Dana MedemaGUEST
5:04
And I think the first one will always start with rebuilding brand love.
Dana Medema
Dana MedemaGUEST
5:10
You have these like wonderful, iconic brands, starting with the master brand of Revlon, that just needed the love again.
Dana Medema
Dana MedemaGUEST
5:19
They needed to have a fresh, modern kind of way of expressing them that's emotionally connected to today's consumer.
Dana Medema
Dana MedemaGUEST
5:26
So my number one priority is just really rebuilding that brand love.
Dana Medema
Dana MedemaGUEST
5:32
Once you've done that, the world has moved on.

12 MINS LATER

Melissa CampanelliHOST
17:45
So kind of what's your philosophy, I guess,

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