Dan Kennedy

I want to say around 2010, 2011, I heard about him in his speaking journey and then became a fan of River Pools and everything that they offered in our industry that was so, I'm going to say, dramatically different than traditional marketing.

I'm also a fan of Dan Kennedy and magnetic marketing.

There's a statement that I've heard so many times.

I've heard it inside the endless conversations also.

I was a fan of Frank Kern and Evan Pagan.

I watched these guys when I was in my 30s and 40s.

Internet Morgan, Dan Kennedy, my idol, Brunson, these guys.

So I have a passion for this, and it's become very fun to me because I see the results.

It's called Who, What, How? And this is another book that really reframed my thinking.

And it's by Dan Kennedy.

He is incredible.

He's one of the number one marketing gurus out there.

Uh, she's a business and mindset strategist who has spent decades helping entrepreneurs and business owners become more successful by changing not only what they do, but really how they think, and that's the, that's the crux of, of how we live life is, is how we think.

Many of you will also know Leigh through her longtime association with my friend and mentor, Dan Kennedy.

Uh, Leigh ha- work- has worked closely with Dan for many, many years, and has really carried mor- many of the principles that Dan taught about independence, personal s- responsibility, entrepreneurship, and in thinking for yourself in, into her own work.

Leigh and I have known each other for many years, and one of the things I've always appreciated about her is that she isn't afraid to say what she thinks.

Thank you so much, David.

It's always fantastic to be here, and yes, I'm looking forward to a, uh, a fun conversation.

Well, we've known each other for many years, as I said, largely through our m- mutual association with, with Dan Kennedy in, in, in that world and, and many of, of the constituent friends and colleagues that we've, we've met there.

And I, I think one of the first things I would say is that when we talk about mindset and how we think about the world, who we are, uh, how we maintain autonomy in a world that is, uh, really at 180 degrees upside down from what it was, you know, several decades ago, is, is really the environment in which we intentionally place ourselves, and the environment I'm talking about is it can be geographic, yes, that's, that's one area, but it's also the people that we intentionally surround ourselves with.

Uh, first person that, uh, I dove into was Russell Brunson.

Next person was Dan Kennedy, and then I started getting into all of Hormozi's recommendations.

David Ogilvy, um, you know, PT Barnum.

Like, there was just a lot of...

Yeah.

I, I did, but I...

But the one person that helped me to overcome this the most was Dan Kennedy.

Um, his series, all of his marketing series is called his No BS Marketing Series.

If your biggest competitive advantage can be copied, how much of an advantage do you really have? Welcome to the Magnetic Marketing Podcast.

In this podcast, Dan Kennedy and Steve Miller explore the difference between simply being better than your competitors and becoming genuinely difficult for them to copy or replace.

You'll hear why studying your own industry can actually make it harder to stand out, what turns ordinary customer loyalty into real attachment, and why attracting the right customers may require deliberately repelling the wrong ones.

If you are tired of competing on the same promises everybody else makes, this episode will challenge you to rethink what actually makes your business different.

Here are Dan Kennedy and Steve Miller.

I don't think there's anybody that has had a bigger impact in the field of direct response than Dan Kennedy.

The legend of Dan Kennedy should be ignored at your own peril.

They're not really lessons, they're kind of laws that you live by.

There is a fella that I started learning marketing from.

His name was Dan Kennedy.

This goes back quite a ways.

And he wrote a book called No BS Time Management.

I would like study advertisements and read nonfiction books in the library and study marketing greats and, you know.

I remember reading Dan Kennedy's newsletter when I was like 12.

It's like, who does that? Uh, but I, I realized that it had to stop being about the money and it had to start being about the service, right? And, and so I'm curious because I, I think that [sighs] people can be really driven by fear instead of ambition.

Like, I feel the ambition to serve at a higher level now a decade into the coaching world.