It's not dodgy.

Yeah.

I mean, we so we have the license for the World Cup and for the Champions League.

So it's it's a kind of flagship Bellingham product in both instances.

So we have all those frames ready to go back at the ranch in our operations center.

But it's only when we sell it that we know what type of license or frame is being sold in.

So we then frame it in 24 hours and dispatch it.

And I think, OK, is there a is this a sort of 80-20 thing where you've got like a is it like a load of whales in the marketplace and they're trading them as assets and financial assets and they're trying to they're seeing this as an asset class that they can then sort of move around? Is that what's happening here? Because I'm trying to get to the energy in the market on the demand side.

[laughs]

... and it just went on forever.

And, um, so yeah, he invited us.

He'd just lost his election, so he invited us to Liberia.

So we jumped on a plane.

Took two days to get there.

Landed in a random airport and were escorted by a, a gun-toting security man into a compound.

Mm-hmm.

[laughs]

... and it just went on forever.

And, um, so yeah, he invited us.

He'd just lost his election, so he invited us to Liberia.

So we jumped on a plane.

Took two days to get there.

Landed in a random airport and were escorted by a, a gun-toting security man into a compound.

Mm-hmm.

Uh, Dan's, uh, mission across the pond and everywhere in between to, uh, secure the best jerseys.

So we were, uh, as Lionel Messi's exclusive worldwide signing partner, we had to be in Fort Lauderdale, 'cause he gave us a, a shot of getting all our World Cup stuff done.

So we're in Florida.

We see Leo.

He's brilliant as ever.

We get all the, uh, Triunda balls and Adidas products, and all kinds of cool things signed.

So that's good.

Like, do we get through the World Cup, what else is on the docket for Icons? And anything, you know, like, is it just grab hold and hold on with the demand that gets created from all the excitement around the World Cup, and jerseys, and all that stuff?

Mm.

Took two days to get there.

Landed in a random airport and were escorted by a, a gun-toting security man into a compound.

So, uh, yeah, so we signed sort of Liberian shirts and AC Milan photos of the classic goal.

And, um, yeah.

And then we kind of flew back, got stuck in Morocco on the way home, and eventually collapsed with a Ballon d'Or signed and a full authenticated product, so that was pretty cool.

Yeah.

Um, and um, he basically says, "I need you in Fort Lauderdale.