D
Dan Hays
British artist
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APPEARANCES
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OCT 5
Jul 22, 2026
Spotlight: PwC’s Dan Hays on the future of Trust & Safety
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Ben WhitelawHOST
How does that dynamic kind of play out, do you think, for platforms, and what challenges does that have for them as they try to use it in both ways?

Dan HaysGUEST
AI has just ramped up significantly the threats and the challenges that all online platforms have in dealing with bad actors, whether it's creation of non-consensual sexual imagery or whether it's the constant assaults and fraudulent efforts that are going on.

Dan HaysGUEST
AI has just really, really increased the volume and the complexity of the challenges that online platforms have.

Dan HaysGUEST
So the fact that they're using AI now increasingly to fight those battles, it makes a ton of sense.

Dan HaysGUEST
Now, what we're seeing in that space is that AI is becoming really a multi-focus type of approach.
Ben WhitelawHOST
Was that a surprise to you when you did the research that that confidence level was so high?