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Damien Phillips

Damien Phillips

Global Director of PR, Communication and Partnerships at POC (Swedish cycling safety brand); guest on Lost Dot Podcast

Jul 25, 2026

28:10
While in Sweden, Andrew catches up with Damien Phillips from POC, who not coincidentally happens to live in Sweden.
28:17
Once you've been here for a while, or any Sw- Swede you talk to, there's always this, this thing about lagom.
28:22
You might have heard that word a few times already, which is, which means just enough essentially.
28:27
It's a bit like, you know, the porridge, you know, just being perfect.
28:30
It, when it's just right, it's, it's lagom.
28:33
You know, it's, y- it's just enough, and you shouldn't need to do anything beyond that.
28:38
So sometime- it's a, sometimes it's a strange kind of, um, attitude to have maybe, but everybody believes that if you've got enough, that's enough.
29:05
Um-

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