DailyCandy

But yeah, I mean, it seems, I mean, I'm going to talk out of both sides of my mouth because we opened the first store in Brentwood and the demand was just like through the roof.

I don't know if you remember Daily Candy.

I don't know how old you are.

I don't remember Daily Candy.

No, you're so much younger than me.

That's so funny you don't know Daily Candy.

So Daily Candy was, again, this was like probably 10 years even before Dry Bar, but Daily Candy was this like email that would go out like once a week that would tell you all the new cool places and things, restaurants, shops, whatever, salons, you know, and then you would get this email saying, Again, this just feels so antiquated and I'm 51.

I don't know how old you are, but… 33.

But anything that we could write about, uh, about the restaurants, about our chefs, about food, about farming, we were into those stories, and we got a lot of coverage.

And then we started getting recognized, and at the time, um, you remember the Daily Candy or do you, you know of the Daily Candies?

Yes.

That email went out, you know, in different cities telling you what you should do in the next 48 hours.

Our opening day, we were in the Daily Candy.

So that was a thing, and you remember City Search and, like, all the stuff that, uh... where people would go to get their information.

We were constantly getting best of, best of, best of, and that's how our notoriety built because there was no Instagram.

Gosh, what was, um, what was that f- woman's website? Not woman's forum.

Oh, Daily Candy.

Daily Candy.

Yeah.

Yeah.

We had just done a sponsorship for Avery product.

Oh.

We're ready to launch it, and D- Daily Candy calls Ally and says, "We're going out of business." Thanks, but-

Yes.

And that didn't last that long because I don't know if you remember Daily Candy,

but Whitney and I had met at the time she was an intern, like

a couple of years before we'd met this girl.

And then that was it.

We didn't really hear from her for like a month.

And then we wake up one morning and she had written something about us on Daily Candy and we were called the anti-crazy cleanse because everybody's going crazy on these cleanses.

And you couldn't check out on our website.

And then it moved into the world of, you know, email newsletters.

So like Daily Candy, Thrillist.

Like when I was at Lizzie Grubman, we launched Thrillist as like the PR agency.

And so that was amazing because back then you had to get earned media to get subscribers to your newsletter through your email.

I want to go back to the email side of things.

And I want emails now to come because things move from emails because you don't want...

Daily Candy, Thrillist, Urban Daddy, Vital, you know, what was it? There was one that the founder of SLT started Vital Juice, which was like all about wellness.

Right.