Customer insight

But I'll take it because I am.

So I have the pleasure and honor of leading the Radius Insights group, which we'll talk a little bit more about.

But very quick, my background, I started with Procter & Gamble in their sales management program and worked for about 15 years in several CPG companies and sales and marketing leadership roles.

So my foundation is being a client who has to drive business growth with major brands and with major retailers.

The year goes by fast.

But it's been a great year.

Yeah, you know what? I love your experience from the perspective of you've been on the receiving end of Insights and not necessarily in the Consumer Insights group, but a consumer internally at a brand using information.

And I think that really is very powerful.

You can see how I just jumped right in, who is the CEO and co-founder of AYTM.

This is a consumer insights automation platform founded in 2009.

It connects over 100 million global consumers.

Lev is a designer who built a data company.

They want to design, you know, big item things.

But I have to say that, well, I'm a huge believer in design.

So you're a designer by training who built this consumer insights data company.

How does that path happen? How does the design brain shape how you think about data?

And so that's just one example, but you can think of so many examples along the wedding journey.

And you guys keep coming back to this, which having worked in Consumer Insights makes me so happy, right? You're always starting with the Consumer Insights that you're getting directly from your consumer.

And that also means that counterintuitive to a lot of other companies, you guys have opened outlet stores and you're opening more stores.

Tell us more about those decisions.

agshow at hdb.org.uk is the email address you need.

We've been talking a lot about Love Lamb Week, Make It Lamb Already on this show, but we are also behind a number of other campaigns.

At the NSA sheep event in Malvern over the summer, I caught up with Donna Neary, AHDB's Senior Marketing Manager for Beef and Lamb, to understand how what I do as an analyst for the Retail and Consumer Insights team feeds into their work.

So Donna, we have just come off the stand at

NSA.

But in a circular economy, that's just the beginning.

In the final episode of our marketing mini-series, we're revisiting a conversation Finn had with Emily Hill from Kantar on how to measure success across commercial, brand, creative, and consumer insight.

For the past couple of years, I've had the pleasure of leading the research that we've been doing with the foundation.

So excited to share a few snippets of what we've learned today.

I'm your host, Christina Herrick, and I sit down with leaders and disruptors in the fresh produce industry who are reimagining how we grow, move, and deliver fresh fruits and vegetables in a changing world.

And joining me today is Chris Sollid, the senior director of research and consumer insights with the International Food Information Council.

Thanks for joining me, Chris.

It's wonderful to be here, Christina.

So the program itself was three months long, as I mentioned, one of the best times of my life.

I will now talk about the job that I had, which is called Consumer Insights.

Even if you know theme parks as well as I do or did back then as well, you might not know what that means.

I did not know what that meant.

But on the first day that we got to work, we had-- We were all meeting at human resources at Universal, and then, like everyone on the program, that is, we were then went to this big classroom.

It was like being in school because everyone had their name tag on a desk, and it had a welcome to Universal packet, and it also confirmed what job you're doing.

So I sat down and it said Consumer Insights, and I was like flipping through the pages.

I was like, "Where's the merchandise cart information?" And I remember looking around and I was like, "It says I'm Consumer Insights.