Customer data platform

Well, Daily Point is a data management platform.

We started in the CRM business many years ago, but transformed into a CDP.

So we collect data from many touchpoints along the customer journey, consolidate data, clean the data, create a central profile, and then CRM is one of the many modules Daily Point offers today.

Now, this deserves unpacking the difference between a CRM and a CDP, where a CDP is in essence a input tool, and then a CRM is one of the outputs of that input.

Is that a very top-level summary?

Yeah, I would go with that.

Yeah, the CRM is what you do with the data, and the CDP really tells who the customer is.

So it's the foundation for good output.

I will say we

largely are doing the CDP ourselves.

We didn't start off that way.

It gets to the scale where you're like, how hard would it be to just use what the rest of engineering uses and just stitch it

There's a bunch of these products that all just like cost a lot of money.

And so they're all basically trying to become one another before the CFO says, hey, let's just use this one.

I'm a big believer in the composable CDP, and it's 100 times more true in the post AI era.

Put everything in the data warehouse, you can build 100 apps that either like give you an accuse of the data or push the data out in certain ways.

I talked with Steve about this on a recent episode.

Where do you think the CDP, the state of CDPs are in automotive today in 2026? What does full path give you? And, you know, is now a good time to jump for dealers?

Just thinking about the... insane amount of dirty data that is in any dealerships ecosystem, right? Just we're talking about human beings entering data, which is not something that people like to do, right? Do not

contact at gmail.com or exactly gmail.com.

And to go through and clean that all up like a normal person, it would take them years.

And they'd probably want to be committed to an insane asylum, right? It's just not work that regular people want to do.

So what a CDP like Fullpath does is it automates that.

It's smart enough to make those connections across those disparate consumer records and really clean up that data.

So Databricks enters the market.

And I mean, we had seen a lot of consolidation in the CDP market.

And now Databricks is launching CDP, which is very interesting.

The kind of things that Databricks is doing right now, I think they are launching slightly more verticalized applications on top of Databricks.

We have seen those trends as well.

So now this is going to be CDP.

I don't know how other...

Vendors are going to feel about this one because, for example, SAP is aligning with Databricks.

Now in Europe, there is interesting...

ESP system and CDP system called Yespo.

Why are they interesting? They implemented all this new stuff for agentic marketing automation.

So I recommend to check it if you consider to move to next ESP or CDP or you consider your first CDP for e-commerce project, try Yespo.

They're pretty, pretty good.

And I think that They will expand and they are going to be in the top five for e-commerce very soon.

It's like open heart surgery, right? I'm going to kind of blow your mind here for a minute.

Your CDP platform no longer needs to be there.

Your CRM system over time will go away.

Five years from now, the industry is going to look back and laugh at the state of dysfunction.

it for free.

Before we started the conversation, I said, like, where do you fit on the four quadrants, right? We all know, and anyone who's ever seen any...

investor deck or anything or pe deck there's the four quadrants right you're showing an industry and like kind of where does the company fit you put your company at the top right and then everyone else is like the bottom left or like the middle um and you said something interesting you said well that's the thing that's kind of a big reason why we don't fit in just one quadrant you said was because you're looking to consolidate a big part of the stack that's right I want you to explain that to me because I'm sure people are listening like, okay, where the heck do you fit in my stack? Are you competing with my CRM? Are you competing with my conversational tool? Are you competing with my CDP? Who are you?

So how do you explain that? Who are you? in the software world you oftentimes get pigeonholed into these quadrants are you a conversational ai vendor are you a cdp are you an intelligence company right and what i would say to your audience is i'm going to kind of blow your mind here for a minute all right i think that kind of that kind of framework and that methodology i think is kind of old school if you

And across the board, we're hearing it from all of our clients.

I would say when you step back a little bit on full path, what makes full path really powerful is the CDP that connects all the data sources from your CRM, your DMS, all the financial data and everything of what the consumer is doing with shopping insights and consumer behavior.

So one of the things that we've actually been seeing with the dealers that are leveraging the CDP is using audience data to actually go through and measure the intent of their previous shoppers that they have that they've spent millions of dollars on to generate that first party data.

And one of the most beneficial audiences that we're seeing from dealers is actually pulling audience data of consumers that we know that are actively in the market shopping and also with the new insights data between kbb and autotrader and seeing who actually has a high apr that's actually shopping and the oem has a lower apr rate that we can actually get them into and sending hyper specific messaging to them and that audience right there has been very powerful

Yeah, I can see how really having that data connected allows you to focus your efforts on your consumers, on those that are actually in market, right? Showing where that intent is and helping bridge closed gaps, right? If it's OEM incentives or whatever, giving them in the right vehicle potentially, but knowing those consumers that are in market, having that intent really is a step forward in this market and helping drive better results.

Yeah, so we're super excited.

We've been what we call is the lab at Fullpath and looking at opportunities and also taking client feedback to say, hey, we have so many customers that come into our service drive every single day.

And if you step back, what a CDP allows you to do is see everything about the customer, all of their service history, any recall data, their their equity, all of those positions, and they're coming into the service drive.