Curry Brand

He worked for Nike.

He's done work for all sorts of other companies within this industry, even working with Steph Curry and Curry brand over the past few years.

But he's also an entrepreneur.

He's got some really cool stuff that he's designed.

to then Jordan department, stretch assignment over at Nike Running.

2020 reorg, get out to then freelancing.

And, uh, last full-time job I had was working on the Curry brand for the last three and a half years leading up to him saying like, I'm out of here under armor.

And so I got a chance to do all of Steph's, uh, inline player edition, special projects.

Did he push the brand on you? Is that one of the reasons why you left? I

asked for some size 13s of his shoe, and that was actually the first shoe that I wore in game that wasn't a Curry brand in 13 years.

So it was a big moment.

But the quality of the product, the innovation, the desire to invest in a global presence, all those things spoke heavy to me in that process.

I'm going after everybody.

And we had meetings with Kaylin, with Paige, with whoever, like you're trying to make sure that you're a player in the market.

And this is what Curry Brand is trying to do as well.

So you win some, you lose some.

I know when you get into business with Under Armour, I had a great experience over the 12, 13 years I was there.

Developed Curry Brand underneath.

Under Armour was able to take my brand out and search for a new partnership that for me is looking at the longevity and legacy of what I think is possible, not just here, uh, in the U S but globally, uh, across basketball, golf, lifestyle and training and, uh, leanings.

And I've been an unbelievable partner.

And, you know, like I said, I don't have any regrets about anything happening and Everything does happen for a reason.

I stand by that.

And just the idea that I was able to take Curry Brand and, you know, our mission to change the game, not just on the court, but off and all the ways that I know I can authentically do it.

Leaning's been a great partner.

Steph discusses the way of Wade 12, Jimmy Butler's JV line, his future signature products, and why he called the Leaning Group the greatest team that I've been able to work with.

those of you who caught my last live stream on youtube might remember that i advocated for curry brand to go independent and forge its own path after all langston galloway of all people has his own brand and plenty of players and trainers in aau circles wear an under the radar brand called serious player only those are just two examples of independent sneaker brands It can be done.

But I think what Steph said at Li Ning's Beijing headquarters, followed by what he told Chinese super MC Edcon Gabriel Yao in Shenzhen, proves that he made the right decision to partner exclusively with Li Ning.

It's the perfect fit, no pun intended, the perfect timing, and the perfect family, especially when you factor in Jimmy's pre-existing relationship with them.

What's up everybody all across the country in the Leaning Stores, the Leaning family.

I just want to say thank you so much for the love, the support, like the entire team.

You've welcomed me and my entire Curry brand team with open arms.

I cannot wait to get more exposure to everybody as the time goes on.