Cultured meat

Perfect example.

So when you encounter a really complex concept out in the wild, like lab-grown meat, your brain essentially opens a cognitive loop.

It wants resolution.

Okay, so by encountering this bizarre phrase out in the world, the listener's brain opened a tab, essentially?

The breadcrumb wasn't just any random thought.

The breadcrumb wasn't buy milk or call mom.

The breadcrumb was lab-grown meat.

Yes.

Because today we're talking about something that sounds like it came straight out of a science fiction movie.

Lab-grown meat.

Or

cultivated meat.

Or cell-cultured meat.

Or cultured animal cells.

I'm waiting for somebody to call it chicken without the chicken.

Technically, they're still chicken.

it up.

He thinks that there's nothing wrong with like lab-grown meat.

Lab-grown meat.

I

think there is nothing like proving that it's bad.

That's what they're going

to use that's not what it is that's that's

what that's what you you think it is and that's what like a lot of people have tried to say it is but it's not really what it is lab-grown meat is legitimately cells cultured in a dish in the same way that a cattle's body cultures its own muscle proteins like The same exact process that you, I, and every other animal in existence grows and, like, gets bigger, that's the exact same thing.

How are we gonna do that?

Well, a- actually, of all the categories, uh, the one that has gone better than I would have expected five years ago is this work to make what's called artificial meat.

And so you have people like Impossible or Beyond Meat, both of which, uh, I invested in.

Do you eat it as well? Or do you like it? The-