Maybe why it's important for them to be a part of it.

My goodness, so much.

Every year, the chamber boasts a good number of our members who are in attendance.

And it's anywhere from about 90 of us and upwards.

And basically, it's the business owner's dream come true.

If you can imagine... being in a place where all of the town citizens are gathered, or most of us, and you're able to share your vision, you're able to talk about who you are and the services you provide, give demonstrations, give away some free items, You gain such exposure.

People love free items.

Tell me a little bit about that.