Crystal Long

CEO and President of GECU

7

MENTIONS

1

EPISODES

1

PODCASTS

Oct 8, 2026

Oct 8 · 7 Mentions

Vernon OakesHOST

0:48

I'm your host, Vernon Oakes.

Vernon OakesHOST

0:51

Today, we continue our tribute to the 2026 Co+op Hall of Fame inductees with Crystal Long.

Vernon OakesHOST

0:59

Crystal's retired president and chief executive officer of GECU in El Paso, Texas.

Vernon OakesHOST

1:07

Crystal's story is a remarkable one in that she started off as a file clerk and ultimately rose to become president and CEO.

Vernon OakesHOST

2:04

Crystal, welcome to Everything Co+op, and congratulations on this tremendous honor.

Crystal LongGUEST

2:11

Thank you so much.

Vernon OakesHOST

2:13

So before we talk about GECU, who is Crystal Long? Where did you grow up?

Crystal LongGUEST

2:20

I grew up in Lubbock, Texas, and then moved to El Paso, Texas, at around seven, and then spent my time here, uh, all the way until now.