Cruzcampo

And it turns out it's brewed in the UK.

Boozing faves such as Madre Excepcional, Cruz Campo have marketed as Spanish beers.

There's that Birra Moretti thing.

You think it's Italian.

I think because we have so many brands under our portfolio that we activate against now.

So, you know, we've got Moretti, Cruz Campo, Foster's, Strongbow.

Desperados, Heineken, but we can be able to see and shape our plans in the right way to make sure that from a digital perspective, we're always on top of things.

We're making sure that we're always testing out new products.

And we did some work actually the last, it was a couple of years back, And we worked with Playground on this and it was understanding how each of our different brands in the portfolio and what level of attention was needed.

And it was very interesting to see because it was basically saying like, you know, if you've got a brand that's like Strongboat, for example, it doesn't necessarily need as much attention as a brand like Cruise Campo because Strongboat has that brand equity already built into it, has that spontaneous awareness.

Cruz Campo only came to market in the UK in 2023.

So you're going, we really need to build that up.

think it'll be I think Jimmy will play front row I think Will Hayden-Wood will be at 10 again Walson-Hogue will be at 9 I think Julian Heaven and Gully will play

you might see some of the other lads come back in if they're fit maybe they might get the Cardiff game a few things of note actually the Tannoy is still shit Tannoy is still shit Cruz Campo has replaced

Heineken Yeah, got good lagers now.

Neck oil if you like it in the nice bar.

But it's actually brewed and bottled in Spain, which makes it better than most Spanish lagers in the UK.

It's not just Campo.

Madri, which is Carling.

I think Cruz Campo actually is a Spanish beer, but I don't know if the Cruz Campo in the UK is actually brewed in Spain.

It's probably not.

Well, that's a big head.

A note for halftime.

Northern Tom wanted it noted that it was £6.80 for a Cruz Campo.

Didn't seem to stop him, to be fair.

No,

Knew very little about Troy Parrish other than he's Irish.

What's the best bar beer of choice? there's Cruz Campo because obviously that's made in Sevilla and then I didn't really want Cruz Campo because like I might have had a bit too many the night before so I was like I'll go for something a bit nicer on the palate and I asked for a sangria and behind the bar who did actually have some English said oh no like locals don't drink sangria here they drink this drink called vinto

oh yeah it's like it's like a blackcurranty flavoured sugary

it's basically it's basically like sangria except without the fruit like it's the same colour similar kind of taste a bit more towards red wine than sangria it doesn't have the fruit and it's fizzy so I had a few of

We don't get... at many Republic of Ireland breweries, which is a shame, especially when you get to taste a beer like Reroll's Lager.

And we've talked about supermarket beers as well, and they are very unashamedly positioning themselves as wanting to be the, you know, you go to a supermarket and you see the Spanish lager is San Miguel or Cruz Campo.

They want to be the Irish lager.

But the kicker is the beer's way better than those, isn't it? Yeah.

But in Gorgie, I think it's...

If I remember correctly, so a pint of Tennant's and Tiny Arms is £1.50 cheaper than a pint of Cruz Campo at Tyne Castle.

But...

That's all personal preference.