CrunchLabs

Um, so, like, when we talk about the battle between YouTube and Netflix, a big thing that I have to do is try to peel my children off of YouTube because there are great creators, you know, the Mark Robers and the Nick Digiovannis, but then there's also just a lot of really random stuff out there, and it's hard to curate.

And so sometimes I'm like, "Listen, just watch Netflix or Disney Plus, okay?" And then they'll go onto Netflix, and they'll start watching CrunchLabs or start watching Mark Rober, and they're like, "Well, we're watching Netflix." And I'm like, "Well, yes, I guess you are." So if Netflix is looking out to get some of those YouTube eyeballs, this is definitely one way to do it.

I think that's a big reason why a lot of this creator content has been successful on Netflix to date, and I have no reason to believe it'll be any different with an original from Mark Rober, especially with, you know, presumably, you know, bigger production value, bigger budgets, cast, you know, all of the above.

Mm-hmm.

We've talked on this show about the YouTube-ification of Netflix, and Mons, you've shared with the Pout Louders how you can take particular shows off Netflix that are awful and YouTube-y.

But there's one YouTube show that has made the transition to Netflix, which I am ride or die for, which is Mark Rober's Crunch Labs.

You're looking at me blankly.

Good.

And then actually they'll get you on a subscription and,

So that is the best model, right? So if a buyer is looking at your business, and I like to say like the gold standard is Mark Rober's Crunch Labs

subscription boxes, right? We get it every month.

Right.

Is it every month now?

It's...

My six-year-old puts together a Crunch Labs box every single month.

Does he? And he could not be more excited.