Cruise Lines International Association
Cruise Lines International Association (CLIA) is a trade association that represents the global cruise industry, uniting ocean, river, and specialty cruise lines along with maritime leaders, ports, destinations, and shipyards, and a network of cruise travel professionals. It provides its member organizations with industry representation, market insights, education, and networking opportunities.www.cruising.org
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Search complete. 47 mentions across 10 episodes found for "Cruise Lines International Association".
Sep 17, 2026
Paul C. ThorntonHOST
PMP, ITIL, ISO, Certified Scrum Master, Lean Six Sigma Black Belt, and an MBA.
Paul C. ThorntonHOST
And he's since added a certified travel advisor designation and ACC accreditation with CLIA.
Paul C. ThorntonHOST
The through line between these two careers is the same.
Paul C. ThorntonHOST
Complex logistics handled so completely that the person on the receiving end never has to think about them.
Matt ShirvingtonHOST
Uh-oh, not good.
Matt ShirvingtonHOST
For more, we're joined by Cruise Lines International Association's Executive Director, Joel Katz.
Matt ShirvingtonHOST
Good to have you with us.
Matt ShirvingtonHOST
So break this down for us.
Jackie FriedmanGUEST
So, you know, the travel advisor is alive and well.
Jackie FriedmanGUEST
And between ASTA, the Travel Institute, and CLIA, there are great associations there to support them.
James ShillinglawHOST
Fantastic.
James ShillinglawHOST
And again, you've played a major role through all that.
Edward BoydHOST
Always great to be with you, Ed.
Edward BoydHOST
After the break, Australians love going for cruises, so why is our industry failing to attract as much global investment as it did previously? But President of Cruise Lines International Association is up next.
Edward BoydHOST
Welcome back.
Edward BoydHOST
The number of Australians taking holidays on cruise ships increased almost 10% last year to a record 1.45 million people.
Edward BoydHOST
According to the industry, we remain among the world's most enthusiastic cruise travellers with high levels of demand.
Edward BoydHOST
But at a time when the global cruise industry is expanding, Australia's share is in decline.
Edward BoydHOST
So let's bring in here Bud Dar, the President and Chief Executive of the Cruise Lines International Association.
Edward BoydHOST
Bud, thanks so much for your time.
Joshua HarrellHOST
We're gonna walk through his career.
Joshua HarrellHOST
We're going to talk about CLIA, the Cruise Lines International Association, and what it actually means to be a member.
Joshua HarrellHOST
We're gonna talk about the education and the credentials that signal to suppliers, the cruise lines and clients, that you are a professional.
Joshua HarrellHOST
And I'm gonna ask him to unpack the Trade Relations Committee, the TRC, which I have the honor of co-chairing.
Joshua HarrellHOST
So all right, let's Let's get into it.
Joshua HarrellHOST
Let me welcome my friend and today's guest.
Joshua HarrellHOST
Charles Sylvia, ECC, is the Vice President of Industry and Trade Relations at CLIA, the Cruise Lines International Association.
Joshua HarrellHOST
24 years in cruise marketing and sales.
Tom MirabellaHOST
Okay.
Joe LeoGUEST
Um, and had my own IATA, my own c- c- CLIA number, which is what you need to do bookings.
Joe LeoGUEST
Um, but a year ago, uh, prior to that, I was kind of investigating them, and a year ago, I joined them, and they handle everything for us on the back end of our websites.
Joe LeoGUEST
Uh, they do, we have a social media platform.
Robert SandsGUEST
Yes.
Robert SandsGUEST
So when we meet with, uh, the cruise lines, especially at Sea Trade and all of the other cruise events, like CLIA's 360 and Cruise World, we, we engage and we try to find out what are the customers, their customers, customers want to see.
Robert SandsGUEST
Uh, and a lot of it, and a lot of times it comes back they want a more, an immersive cultural experience.
Robert SandsGUEST
And so we've been working, uh, diligently with our Tourism Development Corporation, which is a branch of, uh, the Ministry of Tourism that focuses on, uh, the entrepreneurs and small business, uh, owners, uh, throughout the country, developing and creating new, authentic cultural experiences, whether it's food tours, whether it's historical tours, uh, just tapping into, to the culture of The Bahamas.
Joshua HarrellHOST
I'm bringing it to you live, as I do on these Travel Marketeering Lives.
Joshua HarrellHOST
But with all these experiences, working with our network of advisors, I'm the co-chair of CLIA's Trade Relations Committee.
Joshua HarrellHOST
I get the honor of representing CLIA thousands and thousands of travel advisors and agency owners across the globe.
Joshua HarrellHOST
So the industry is not just my job, it's my passion.
Joshua HarrellHOST
Before we dive in, three quick things.
55 MINS LATER
Joshua HarrellHOST
And next week's episode is a big one.
Joshua HarrellHOST
I have a very special guest joining me, a good friend of mine, Charles Sylvia.
Joshua HarrellHOST
Charles is the Vice President of Industry and Trade Relations at CLIA, the Cruise Lines International Association, and he has one of the most phenomenal travel agent to industry leader stories I know, okay? So Charles started his career as a frontline agent at a brick and mortar travel agency near Cape Cod.
Scott FlemingGUEST
So that's great to hear, Paul.
Paul C. ThorntonHOST
So I saw, Scott, your discussion with CLIA CEO Bud Dawg.
Paul C. ThorntonHOST
at the Cruise Forward Summit.
Paul C. ThorntonHOST
Yep.