CRED (Dreamplug Technologies)

And that's because a large part of our membership is still, you know, dominantly fintech companies that I describe as a crown jewel of India's startup ecosystem.

And we've got the who's who when it comes to fintech, you know, right from Grow, Zerodha, Razorpay, Cred, Pine Labs, you know, Akko.

We've got it across several segments of fintech.

We've got some of the topmost members, 30 plus members who we work with.

I think most FinTech companies eventually land up there.

You've seen that with PhonePay, you've seen that with Google, Cred, all of them, right? We had probably spotted this back in 2014 itself when we started out with Shiller that the only way FinTech companies in India, which are consumer facing is going to make money is on the credit angle, right? Like you should be able to engage in lending and then the payments data and everything associated with that becomes underlying information for underwriting, right? So, yeah, we were nearly on the verge of shutting shop because Google Pay and Phone Pay launched UPI way before Chiller did.

And typically when you have two big guns entering into the market with significant backing, a third player does not immediately get funded, right? So the only viable option for us became like, you know, selling.

And luckily enough, Truecaller had its ambitions because it had a sizable user base built up already in India.