Creative industries

Quem mergulha fundo é quem sai do chão.

Seja muito bem-vindo ao podcast Indústria Criativa, o podcast que vai da essência à disrupção.

Tô com um convidado aqui, estamos continuando os episódios que a gente grava aqui em São Paulo, no Cubo Itaú, e eu tô com um convidado mineiro, conterrâneo.

[riso] Nós vamos falar muito, muito, muito com ele.

So exposure in those two ways would make people respect the work.

Now, the second thing is community, right? In the creative industry, We are nowhere without the other creative person.

Creativity is a very collaborative skill.

It's not a skill that thrives in a silo.

So what's one tool you can't run boom without?

Currently, I'll say Claude.

What's the most overrated thing in Ghanaian creative industry right now?

Overrated? Yes.

So coming up for 20 years and always worked on kind of issues that I care about, mostly social policy and volunteering and youth in Department for Culture.

And then more recently, I worked on setting up the football regulator and now doing this job on AI and the creative industries.

So quite a varied.

Yeah.

So well over 20 years in civil service now, mainly at DCMS.

I started as an economist on the graduate entry scheme.

So for the first few years of my career, I was an economist and made the move into policy and since then have moved around the department, working on all sorts of different policy areas and at the moment in a job share with Lizzie as head of AI in the creative industries team.

Wow.

But, you know, what that space is going to do, it becomes a hub of creative activity.

So I think number one for the creative economy, for the creative market, we have another place or a place where creators can create, you know, the tools, the resources, the resources are available now.

for you to grow.

Inside of our own space, we have, like I said, we have like a hub where we're doing a lot of trainings as well.

All of the various aspects of the supply chain are available online.

For me as an individual artist or creator, I'm able to access all of these at reasonable cost and I'm able to grow and scale my dreams.

You know, it boils down to at the end of the day for the creative economy, it boils down to being able to.

facilitate creativity.

No, I couldn't argue with you on that.

But then, Damien, let me ask you, how do you treat now with what I call the emerging, which has always been here, but is now burgeoning, I would think, creative industries, whereby, to be truthful...

Registration or utilization of intellectual property as part of the financial arsenal is just not there.

It's just not there.

How do you guys treat with that whole creative industry side of things? Or is it not yet developed? No, no.

I mean,

we've been working very heavily in the creative industries.

I mean, on the previous programming, we'd have supported fashion and the fashion industry.

He was only here a couple of years ago to make the Elvis movie with Baz Luhrmann.

How important is the film industry to Sydney's economic development? And I suppose more importantly, what role can the city's creative industries play in attracting that international investment here?

Yeah, I think it's a really pertinent question in the context of what we're trying to do with Sydney to tell a far more deliberate economic story and the role that Sydney can play in attracting and diversifying the industries that call Sydney home and recognising what strengths Sydney has that can attract that talent, attract that investment, attract those businesses so that it can continue to grow and play a really important role on the global stage.

So, I mean, the creative industries, you know, we have kind of world-leading companies like Animalogic here to produce Peter Rabbit movies, Fox Studios out of Moor Park.

We've got a really strong creative industries community and economy in Sydney.

Kind of this is one of the deepest labour market of any city in Australia.

It's a really important industry for us to invest in.

I think what we are... wanting to see more is how powerful How do you tell that story to the world to ensure that the world knows that that's a place to come and invest? So we think about this, you know, pretty often about who needs to tell those stories, what needs to be done in order to attract those industries.

Your nomination has been reviewed and approved by Deceptus Awards Council.

Attached is your official certificate of nomination for the Creative Industry category at the CEPTES Afrofuture Tech Awards 2026.

This certificate confirms your status as an official nominee.

Please note that nomination does not guarantee selection as a finalist or winner.

Exactly.

On the flip side, the creative industries are actively implementing safeguards against generative AI replication and misuse.

They're really trying to defend their intellectual property.

That's a big shift.