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Craig O'Neill

Craig O'Neill is a Little Rock broadcasting legend — a longtime radio morning host ("Morning Mayhem" on 103.7 The Buzz) and veteran THV11 (KTHV) evening news anchor.

Sep 23, 2026

speaker_19ADVERTISER
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50:06
Craig, where are you gonna be Friday?
0:47
Craig, any stops you need to share? Oh,
0:50
I got to tell you, the book, Toolishness.
0:53
While the Razorbacks may be struggling, the book is lighting it up.
0:58
Every time
0:58
we hand it out to the kids and give them the free copy, thanks to Baldwin and Shell, the kids just light up.
1:05
And it's a coloring book, and I've been told by parents of kids who bring it home that they're coloring the pages in the book.
1:11
I mean, they're going through with it, even though they've heard the story.
1:14
So we'll be headed to Moralton Primary next Tuesday and passing out the book.
1:00
Craig O'Neill on Morning Mayhem is brought to you by Genesis of Conway, the future of luxury today.
1:08
Ladies and gentlemen, good morning.
1:10
I am now going to rival Roger and David with a list of, real quickly, of things I'm going to thanks to Genesis of Conway.
1:18
First of all, tomorrow the storytelling panel for the Arkansas Excellence in Teaching Fellowship at the State Capitol.
1:25
Friday, the 9/11 panel discussion, Standing Together, at Wildwood at 11:30 in advance of their musical, Come from Away, which is all based on the, an incredible event at 9/11.
1:37
Saturday, the Southern Silk Stakes Embassy Suites for the Methodist Foundation, and on next Monday I'll be reading to Forest Heights Elementary.
1:45
Suck it up, Basil.
5:43
[laughs] Yeah, it's, yeah.
2:29
... back, e- even in your early days?
2:30
Great story.
2:31
I had a sponsor one time that loved my show, was there for several years, and he said, "We were driving to Memphis and you played a song I didn't like, and I tuned over to Tommy and listened to Tommy, and listened to him all the way to West Memphis-

28 MINS LATER

30:37
[upbeat music] Craig O'Neill on Morning Mayhem is brought to you by Genesis of Conway, the future of luxury today.
30:45
Ladies and gentlemen, good morning.
30:47
I am now going to rival Roger and David with a list of, real quickly, of things I'm going to thanks to Genesis of Conway.
30:55
First of all, tomorrow the storytelling panel for the Arkansas Excellence in Teaching Fellowship at the state capitol.
31:02
Friday, the 9/11 panel discussion, Standing Together, at Wildwood at 11:30 in advance of their musical, Come from Away, which is all based on a, an incredible event at 9/11.
speaker_8ADVERTISER
27:11
Gambling problem? Call 1-800-MY-RESET.
27:13
Genesis of Conway presents Craig O'Neill each week when he joins Roger, Baz, and Justin on Morning Mayhem.
27:19
Genesis of Conway, the future of luxury today.
29:32
Yeah, they love it, love it when we do that.
29:33
Ah.
29:33
When you guys were, uh, on your vacations, I asked Justin if he had ever invited you guys over to his house-
2:31
To see the
2:32
reception of Toolishness, which was produced by Baldwin and Schell.
2:37
Genesis of Conway, thank you for once again getting me on the road and on this tour.
2:42
Went to Jefferson Elementary and went to Ringgold Elementary.
2:46
And I love this, David.
2:47
Yes.
2:47
You can go for the ring or you can go for the gold or you can go for both.
2:54
Isn't that terrific?
30:19
To see the
30:19
reception of...
30:20
Toolishness, which was produced by Baldwin and Schell.
30:24
Genesis of Conway, thank you for once again getting me on the road and on this tour.
30:29
Went to Jefferson Elementary and went to Ringgold Elementary, and I love this, David.
30:34
Yes.
30:34
You can go for the ring, or you can go for the gold, or you can go for both at Ringgold Elementary.
speaker_0UNKNOWN
30:41
Isn't that terrific? But
11:26
Tell us about your experience and, uh, with her and, and your thoughts on her visit yesterday.
11:29
Oh my gosh, when I f- I...
11:31
Channel 11 called me to tell me the news, and because I'd done the interview with Dolly Parton.
11:36
In Arkansas, every county has a Dolly Parton Imagination Library outlet.
11:42
And when that happened, she came down to the governor's mansion for an interview, and I've, they selected me 'cause I've been working with them for over 12 years.
11:51
And it was one of the joys of my life.
11:54
And it was not an interview, it was a chat.
14:46
He said it right, right when she had to leave the side door to get to her jet.
5:51
Uh, Craig, what do you, you said you needed to mention something real quick.
5:53
Okay.
5:54
Two things real quick.
5:56
Genesis of Conway, I love you for getting us, get the Reading Road Trip back on the road.
6:01
Couldn't do it without Genesis.
6:03
Baldwin & Shell sponsoring it.
6:05
First three schools are lined up now, David.
6:24
Right
30:31
Uh, Craig, what do you, you said you needed to mention something real quick.
30:33
Okay, two things real quick.
30:36
Genesis of Conway, I love you for getting us, get the Reading Road Trip back on the road.
30:41
Couldn't do it without Genesis.
30:43
Baldwin & Shell sponsoring it.
30:45
First three schools are lined up now, David.
30:47
We've got [bell ringing] to begin it, it's Terry Elementary next week.

13 MINS LATER

speaker_17ADVERTISER
44:01
Y'all, that's fixmylowt.com. That's fixmylowt.com.
12:57
Yeah.
12:57
Uh, you know, and, and, uh, I guess, you know, thinking about, uh, Silverfield, uh, it's just hard for me to say, having you back, Baz has been preaching about that, uh, for years, about having some of the old players come back, and which you would qualify for that as well.
15:16
Yeah.
15:16
I wanna thank you for being so cooperative when I was doing sports on Channel 11.
15:20
You were always game for anything, including a stupid skit at the end of our preseason special we did.
5:45
Yeah.
5:45
So you know what? The, the, that, that, it ...
5:47
I, I, I thought about that because the, the, the ...
5:48
I was gonna, uh, try to qualify it by saying that, you know, it depends on what I did before I took a shower.
5:53
Why does it? I should be just as clean if I've done my most dirty work-
6:34
Yes
6:34
... their makeup cl- washcloth is dark because it's got makeup on it, and it's hard to get that off in the laundry.
6:40
So that's why they're dark, black or brown or something like that.
16:47
I, I heard a, I heard, uh, D-Mac's speech to the team.
16:50
A couple of years ago, I'm coming out of Kroger.
16:53
I'm putting my groceries in the car, and I hear, "Say hallelujah!" And I look up, and it's Houston Nutt.

35 MINS LATER

51:36
Um, anything else real quick before we let you go? Thanks to Genesis the Runway.
51:38
Just wanna say hello to Sovereignty, the Kentucky Derby winner, who was way back at a huge race in Saratoga and surprised the world and shocked the world, winning it by three lengths.
51:49
If Sovereignty can do it, the Razorbacks can do it.
6:29
Who is it besides Dr. Seuss? Is it anybody?
6:31
Well, there is a wonderful author that is current.
6:34
It's a contemporary author that m- only parents and maybe kids in grade school would know, Drew DeWalt.
6:42
He wrote The Day the Coloring- The, The Day the Crayons Quit.
6:46
He wrote The True Story Behind Rock, Paper, Scissors.
6:50
He's an amazing illustrator and writer, and he was the inspiration for this book.

30 MINS LATER

36:35
the comedy-
36:35
...
0:54
[laughs]
0:54
But if you've just joined us, I debuted Craig O'Neill's children's book Toolishness, published by Baldwin & Sheldon, a construction company that has now a publishing firm- [laughs]
1:06
[laughs]
1:06
... associated with it.
1:07
But anyway, just wanted you to know, be watching for it at a school near you.
1:11
Thank you.
1:11
That's my last plug.
1:12
I mean it.
speaker_0ADVERTISER
0:44
The future of luxury today.
0:46
Oh, yeah, baby.
0:48
Get in there.
0:49
Getting to read to children today at Project Transformation in Central Arkansas.
0:54
It's a Methodist church-sponsored summer camp, and I'm getting to go read to the kids today.
1:00
So this is a pumped-up
3:42
Well, you
3:43
changed the subject on him.
speaker_0UNKNOWN
41:20
Oh,
41:21
yeah, baby.
41:23
Getting to read to children today at Project Transformation in central Arkansas.
41:28
It's a Methodist church-sponsored summer camp, and I'm getting to go read to the kids today.
41:34
So this is a pumped-up type

8 MINS LATER

49:50
Real quick, share where you're going to be reading again today.
49:54
I'm going to be at Project Transformation.
49:57
They've got two outlets in Pine Bluff and Little Rock.
4:33
Oh, my
4:33
...
4:33
the people walking, volunteering, bringing water, bringing aid in whatever form they needed to bring, walking the neighborhoods, because man, that tornado obliterated several neighborhoods and parts of downtown.
4:46
Where were you during that?
5:40
You know, exactly like you said, the way the community came together, um, it, it was just absolutely incredible.
5:45
I saw a network, I saw a network reporter come into our live truck, and she leaned up against the wall and wiped away tears over what she was seeing, and that's Mena.
8:23
Yeah
8:23
... every morning because I write in a journal every day.
8:26
In fact, I've already written in it before I came to the show, and every day I honor something that happened to me the day before and hand out the Sidney Award, which is his name.
11:03
Wow.
11:03
I did the hog call crowd noise, and in every game we beat Texas.
27:18
[upbeat music]
27:20
What if someone did play-by-play of your life? Example, what would it sound like if you visited, say, Genesis of Conway? There's the arrival.
27:27
Look at the reaction on that face at seeing a dealership that is so luxurious.
27:31
And going for a test drive now of a GV80, and the smile is huge.
27:34
And here it comes, the big play, $8,000 off the price of that very same GV80.
27:40
Let's hear it again in slow motion.
27:42
$8,000 off.

19 MINS LATER

46:37
Yes
19:39
And, Roger, you got a chance to sit with him at the former All-of-Fame – Nice guy, just a super nice
19:46
guy.
19:47
Dennis, you don't remember me, but it was when you were at Mainline Sports Bar in Hot Springs at Oakland Racetrack a couple of years ago, and I was playing.
19:53
I was doing trivia, and I sat down with you and another fella, and you made sure I asked you a question.
20:01
And I made sure you got it right.
20:04
He got the answer.
20:08
I thought you walked out of there with a $20 gift card of Chick-fil-A.
20:47
me.
3:19
How's that?
3:20
Okay, this story takes 15 seconds.
3:24
Special events class senior year in broadcasting at ASU.
3:29
Me and two other classmates went down to Mariana to do the Mariana Jonesboro game because the assignment was to do play-by-play for a high school game.
3:38
Took an old reel-to-reel tape recorder, put it down beside me, started the reel-to-reel tape recorder, doing the play-by-play, not knowing that the take-up reel on the tape recorder was not moving because my leg was up against it.
3:55
And when we were done, at the end of the game, we were knee-deep in tape that had been fed through the tape recorder and not taken up by the take-up reel.
4:06
Oh.

11 MINS LATER

15:17
So you've got two sponsors in there, Baldwin and Shell.
3:54
How's that?
3:56
Okay.
3:56
This story takes 15 seconds.
3:59
Special events class senior year in broadcasting at ASU.
4:04
Me and two other classmates went down to Mariana to do the Mariana-Jonesboro game because the assignment was to do play-by-play for a high school game.
4:14
Took an old reel-to-reel tape recorder, put it down beside me, started the reel-to-reel tape recorder, doing the play-by-play, not knowing that the take-up reel on the tape recorder was not moving because my leg was up against it.
4:31
And when we were done, at the end of the game, we were knee-deep in tape that had been fed

11 MINS LATER

15:53
you've got two
12:34
Pen
12:34
and Teller went out to an office product store.
12:38
You know those little red dots you used to buy at an office product store, the adhesive little red dots you'd put on documents and stuff? Sure.
12:46
Well, they went out and bought those and put them on their driver's licenses or their IDs.
12:53
So when they went to the airport, the people would look down at the ID and see that little red dot on their nose.
13:01
of their ID.
13:02
And when the person at the airport would look up at them, Penn and Teller, they had put on clown noses to show that it was them.

7 MINS LATER

19:42
Man, were they not big? What years do you think of when you think of Fleetwood Mac?
2:36
How about that? Is that right? How about that? And I've got to
2:38
mention this.
2:39
Y'all are going to love this.
2:40
This is so funny.
2:42
I'm a lector in the Episcopal Church.
2:44
I read the Bible on a regular basis out loud to the congregation.
2:48
That's what a lector does.

6 MINS LATER

8:44
Just come

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