Corned beef

I'm getting hungry too.

And there's corned beef inside.

Yeah, mom's making boiled dinner.

She scared the shit out of me.

Never had boiled dinner?

No, I've had it.

My mom made corned beef and cabbage my whole life.

We just called it corned beef and cabbage though.

Review, reviews it.

Sponsored by Wiggly's Famous Eastern Market Corned Beef.

Whale Fall, he says, "Don't waste your money." And Crystal Lake on Peacock, a series of eight, uh, he says, "It's well worth it." He gave it three and a half Wigglys.

We continue In Focus on WJR.

... that is what I have to offer.

Um, but I can, to set the stage and the scene of how we work with brands, um, so we're an agency, so we work with multiple brands, um, at any given time or multiple clients, and we do a lot of other things other than influencer relations, but it, that is one of our services.

And so, oftentimes everything starts with the product or service that the brand would like to talk about, would like to focus on, and typically those, um, types of initiatives are set within their, like, annual strategic plan, even three to five-year plan, depending on what product lines they wanna grow, what services, and also what markets they wanna grow in.

Maybe it's a product that's been around forever, but Montreal doesn't know, 'cause Montreal is way cooler than everywhere.

Sometimes it's, um, client-generated.

And then we figure out how to bring that campaign to life.

So for example, Lavazza Coffee is one of our clients, and we work with them all year round, so we have an always-on campaign, which is just, we have two or three products that we wanna focus on, and we wanna hit, you know, various, um, milestones throughout the year.

So May long weekend or Canadian Thanksgiving or things like that, that we might work with a creator specifically on more of a broad, generic basis.