Copywriting

Many thanks.

to Whiskey Nate for joining us, the copywriting king over at Bottoms Up Copywriting and founder of Shootin' Devils.

Many thanks to Brian Krug, director of customer success at Seguno.

Many thanks to Zach Zellner, co-founder of Outer Signal.

The better you are at copywriting, the more your offers will sell.

Without good copywriting, basically all this stuff falls apart.

Copywriting is the glue that holds the mosaic of your business together.

And without adequate and good copywriting, there's not enough meat on the bones of your business and it will not thrive.

I know that sounds like a bold statement to make, but I'm going to take it even a step further and say with excellent copywriting, so long as your offer is good, your business is guaranteed to thrive.

Okay.

So let me give you some quick copywriting advice to help you to really shine out in these streets, to really stand out.

What is copywriting? Copywriting is a way of writing that is clear, that elicits a feeling tone and that points the focus of your customer's mind onto what you want it to focus on.

I like looking at business as a whole.

I like looking at copywriting as a whole.

I like looking at marketing as a whole.

I don't enjoy going too deep into one topic, um, for very long.

they can do it because they have this, all these mushrooms and everything, which could also sell as a pill, but they put it in the coffee.

Like we said before, like it increased consumption, but because consumption is different, and let's say Rise and every of those that currently dominate the market in the whole US, and they lead with it in every ad, the whole creative strategy becomes way easier.

Going back to copywriting, what you said, like the big picture, a lot of people, like you said, he wants to have like customers that have like higher LTV, but comes back to copywriting first promise.

The first promise already starts in hook, and it's a lot where like a lot of the R brands, they scale faster than these more brand-driven brands like IN8, Grooms, but also Nutonix.

Yeah, I mean, equal things, right? I think the first thing that I'd like to mention, like my background versus the world that we operate in now and the world that I've been operating in with you for the last year and a bit are very, very different.

And so I think that in the e-commerce and copywriting space, There are lots of really ambitious young business owners.

And the kind of atmosphere that's created is one that's very casual, which can be really, really great.

The world that I come from is more traditionally corporate and kind of a little bit more, you know, by the book professional, if you want to call it that way.

If you have a good product, but you have... business operations and systems are a bit of a mess, right? A creative strategist isn't going to solve your problems.

If you have really great talent and you put them in a bad environment, they're not going to perform optimally.

But if you put a creative strategist with really great copywriting fundamentals, right? Maybe they haven't got a bunch of ads with 100K in spend, you know, maybe...

Maybe you don't look at them as like a top 1%, but they're a good copywriter and they're a solid creative strategist.

to.

But it was really enjoyable testing out that knowledge from brand, from Copywriting and tone of voice, appearance, product development, all of that really good creative stuff that sits behind a brand and a business.

I'd often say to people that came to us for a new identity, I don't think you need one.

I think what you just need is a change of message or a change of packaging.

Very excited for this episode.

We're talking to a marketing strategist from Bolt from the Blue Copywriting.

And what she does is she helps to create marketing strategies and write copy and content that helps people build relationships with their clients and audience so they can share ideas that matter and make more money.

That sounds pretty cool to me.