Contract packager

Yeah.

And from the production perspective, how was it that you determined, you know, we're either going to go the Copacker route or our own production facilities? And how did that decision change the business?

Yeah, I mean, I think Out of the gate, I think you really have to work with a partner.

Even from the times of Blue Buffalo or any of these companies I've seen that have scaled, it really takes time before you're going to either build or acquire your own manufacturer.

So the message for

everybody is, if you're going to build a brand, just build a Copacker too.

Easy days.

What I'm saying is, hey, so I'm a brand, right? So we know a couple people, Adam, but I'm a brand.

right

like that's how we built our formula was more for the daily individual and the daily hydration so in terms of like the sodium levels there's 400 milligrams and the potassium level is 200 milligrams so it's a two to one ratio like how we built that formula was basically taking a look at the top brands right like by the way i don't have any background experience into this for every everybody listening like i have no degree in uh But I've been a user in this space for many decades and have loved using protein supplements, hydration supplements, creatine, all of that stuff, and found a really good lab in Copacker out in Long Island that's helped us.

put together this formula, make sure it's stable.

That's how we really came up with the formula.