Construction

She is a behavioral social scientist and She is the founder and CEO of Magnified Consulting.

She is also known as the construction whisperer, which I love because I've been accused of that in the past.

Her name is Miss Brittany Jacques.

She's got the energy.

Why is magnifying the people you need important?

I'm going to broad scope this just a little bit.

And what I want to say is in construction, there's only two things, right? You have your projects and then you have your people.

So we know on the project side, there is so much infrastructure put behind it.

Most construction companies try to scale the same way.

More jobs, more crews, and more hours, and then lowering your bids just to win the work.

For a while, it works.

Then one day you look up and you've running a company that turns over $2 million a year, somehow still can't pay yourself properly and grinds to a halt the second that you're not on site.

That is the old way.

In this video, I'm going to be showing you the new way to grow a construction company.

I call it the IGE method.

It grows your profit, not just your revenue, and it builds a company that doesn't fall apart the moment you step away.

But I gave it some thought and spoke to my other half and we concluded that I had to go.

On Tuesday this week I arrived in Boston and on Wednesday I was inside of America's newest construction innovation facility interviewing the CEO of one of America's biggest contractors who told me the cost of building a new building today is now higher than the value of the finished building itself.

I'll share some more on all of that today, but also this week, we'll dive into another whopping $600 million fundraise by the company we've spoken about a few times on here, building autonomous systems for machinery.

And then there's this Harvard piece that I've been diving into this week, and it involves 10,000 leaders in 108 countries, and a finding that the person who gets your business through the next five years is probably junior, probably a bit annoying, and probably already doing it without asking you.

Before we get into it, a quick word from this week's sponsor.

In most industries, leaders run on factual data.

But remember, this is construction we're talking about.

And until recently, construction lacked the technology to enable this.

No mass

construction.

I don't even get mass construction sweatshirts.

I have to steal them out of the office when nobody's there.

Come on up.

but it does seem like there's a lot of um restaurant retail activity down there which is what they even said in this article right so the article they said how first floor is retailed but the office space is just not yeah

it's a ton of retail although a couple of the uh A couple of the anchor establishments have gone out over the past couple of years, but there's still a ton of activity with restaurants and bars and whatnot.

We have three restaurants under construction.

Hey, everyone.

Welcome to the Mass Construction Show with today's guest, Matt Bork, author of Fire Prevention in Modern Construction.

I'm your host, Joe Kelly, and this is a podcast about all things construction, mass usage, and beyond.

In today's episode, we speak with Matt about how he got into fire prevention, how he decided to write this book, and we also dig into a few useful nuggets from the book that will help you on your job sites.

So thanks to Citywide, not only an excellent construction manager, but also a custom millwork builder that can meet all of your needs.

Enjoy the show.

Hey, Matt.

yeah.

You see the opportunity, your team sees your enthusiasm, and the questions that could save you a fortune never get asked.

I'm Eric Anderton, and today on Construction Genius, I'm joined by Herb Sargent, board chair and former CEO of Sargent, and Scott Peper, founder and CEO of Mobilization Funding.

We're talking about how experienced contractors talk themselves into bad decisions why taking another job can make a cash problem worse, and how to develop leaders who can make sound decisions without calling you every five minutes.

If you want to tap the deep wisdom of a couple of individuals who've been in the construction industry and around the construction industry for decades, this episode is for you.

Let's dive right in.

This is Eric Anderton, and you're listening to Construction Genius, a leadership masterclass.

Thomas Edison said that genius is 1% inspiration and 99% perspiration.

If you're a construction leader, you know all about the perspiration, and this show is all about the 1% inspiration that you can add to your hard work to help you to improve your leadership.

It's a controlled environment.

I wanna say it's like a construction site, but it's as close as we can make it in a training environment.

this being out here or some of these jobs that we're going to, these are more realistic construction sites than they're ever gonna see in our training environment,

right?

So these projects are great because now we get to say, okay, you've learned in the yard, now we're gonna go do this out in the field and they get out there like, whoa, okay, I've got alleys to deal with, I got other vehicles to deal with, I've got kids or dogs running around, I've got all these other real life, real world problems now that I have to think about.

Who knows where they're going to end up? Mortenson.

Who knows where they're going to end up? But just kind of give them that foundation and setting up for success.

You know, the other thing that I haven't touched on is like the OSHA 10 construction.

if you run a construction business you already know the problem some months the phone will not stop ringing other months you're looking at a blank schedule wondering how am i going to make payroll so in this video i'm going to be showing you how to fix that for good i'll show you how to build a system that will bring in a steady flow of clients every single month so you're choosing which jobs to take instead of chasing whatever comes in And the reason you should listen to me is that I've helped general contractors make over $32 million in revenue and over $4 million in profit.

Here's exactly what we're going to cover.

First, how to figure out which jobs are actually worth chasing so you stop wasting money on leads that go nowhere.

They want to know what it's going to be like to entertain their guests in their beautiful backyard with the huge patio and the barbecue pit and all that stuff.

So that is what you need to sell the outcome of how they're going to feel, how they're going to use the space, what it's going to look like to finish project and you want to let them know that you're going to help them get there as easily as possible in the reasonable budget without surprises example would be if you're a renovator remodeler you know just saying like hey we provide quality kitchen renovation yeah you and the other hundred other remodelers in your city instead you want to be like we will get you your beautiful kitchen done in four weeks on a fixed price without surprises and you know if you can provide a guarantee you don't have to go crazy but give them a specific outcome how long is it going to take we do you know fixed price we do design build and to make sure you get exactly what you want and there's lots of communication whatever it may be but keep in mind that the client wants what the client wants So you need to tell them and showcase what you're offering in a way that specifies the exact things that the client wants, which is the final product, how they're going to feel, the prestige.

They don't want to know about how long it's going to take for them to finish everything and all the chaos that goes into construction.

If you're making specific claims, you need to be able to back them and have some sort of contingencies and a good contract in place to make sure that you're not setting false expectations and that you are promoting something that in reality can be achievable.

The second part is showing up everywhere your buyers are already looking for you.