
Conor Coughlan
Chief Marketing Officer at Armis, B2B SaaS and cybersecurity leader with 25+ years' experience in marketing and business leadership across financial services, fintech, and regulatory technology.
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Jun 2, 2026
Beyond the CV, Identifying Real Marketing Talent in an AI Driven World
20:07
20:31
20:46

Lucy HeavensHOST
Do you have any little tips on, so you have someone sitting in front of you and you really want to unpack what they're actually sort of saying on their CV that they can do? How would you, yeah, are there any sort of tips on sort of questions that you've had that you find like really useful that actually gets down to the details?

Conor CoughlanGUEST
And I'm always surprised at how many people don't do this, but I understand why, particularly in fast-paced industries.

Conor CoughlanGUEST
um but uh it it's sorry i've got a lovely scam call it tells me coming through for your listeners so i won't be answering that anyway but um is a lot of people don't actually do reference checks i'm always surprised at this particularly when it comes to certain roles they do a little bit of skirting or they assume but actually they don't reach out to past line managers or just past employees.
8 MINS LATER