Tell me what that's like and how you ended up where you are today.

Yeah, I'm very privileged to say that.

I'm very lucky to have grown up where I grew up.

I grew up in Humboldt County, which is on kind of the far north coast of California.

Very small town called Ferndale.

And my family's ranch is about 20 minutes outside of Ferndale.

And historically, we've had a timber operation, timber harvesting operation, and we've raised sheep.

Yeah.

wow he was uh at our stump he went to our uh event last fall uh which you guys got to be at next time the slow food the slow food event terra

madre he came and he spoke he was great he's great and you know the that move for us and partnering with people like that is kind of part of our evolution, too.

It's really about bringing more people to the table, more producers that share our values, that do the same things that we do in terms of our decision making on the ground, you know, not compromising the decisions about the land and the animals and the quality of the product those are the kind of people that we want to support and work with and so it's allowed us to grow and widen the net and it allows us to remain more profitable as beef margins get compressed we can we can diversify okay and keep product out of that those those have much lower price points too yeah so we can

Stemple Creek

Ranch is...

We are currently...

We're currently about 70% B2B restaurants and grocery stores, and we're about 30% direct to consumer.

I'd like to see that flipped in three years.