Confused.com

It genuinely helps us grow and keep making more series like this.

[upbeat music] Ready to be confused? A 2026 confused.com, funnily enough, study involving 2,000 UK adults in relationships found that 50% of them, so half of them, would rather use the toilet in front of their partner than asking them for money.

Thoughts.

Well, we have used the toilet in front of each other many times.

But it's the stories and the experiences and the people and all the rest.

So one of mine, which I executed with the old shop, and the exec chairman, Peter Barrett, is one of our operating partners now, was a business called TempCover, which was a temporary insurance platform that we sold well to RVU, the owner of Confused.com.

I think their number is materially in excess of five times is what they allowed us to put in public.

And so from that perspective, that business, so you can be proud of that.

And if the bots don't actually think and act in a way that's empathetic towards human beings, then you need to have a human being somewhere in the process, too, to pick up the slack.

Yeah, and that echoes what Steve Dukes, who's the CEO of Confused.com, which is a UK-based comparison service, so it helps customers make informed decisions on insurance, utilities, financial products.

And he talks about personalization not being about pointing people to what they clicked on last, but actually meeting them where they are now.

So he gives the example that some customers just want, to your point about the two bots, just want speed and efficiency, don't want to talk to people, just, you know, task orientated, give me what I need now without any fuss.

Whereas if you think about the insurance comparison sites, I feel there is brand loyalty there because I go to the same one every time.

So I go to Confused.com because that's the one I've always used.

And so that's where I get my insurance, Confused.com. Who I get it with off the back of that doesn't matter.

Interesting, yeah.

And I would imagine other people would say, oh, I always go to compare the market, the make-up.