competitive intelligence

Exactly.

And that's where competitive intelligence comes in.

Understanding what rivals are doing successfully, their creatives, their landing pages, their traffic strategy, that's become a core piece of the puzzle rather than a nice-to-have.

Let's get specific.

So we've established there's a workflow-heavy option and a content-heavy option.

That point about landing page analysis sets up our next piece.

how competitive intelligence actually feeds ad performance.

But first, a quick word from our sponsor.

And they quote a lead time of four to eight weeks to deliver the final deck.

And even if you bring that capability in-house, data from competitive intelligence teams shows that analysts spend an average of thirty-two hours just to complete a single manual research cycle.

It's painful to even think about.

Consider the cognitive waste occurring in those thirty-two hours.

You've already lost.

You need to know the moment the landscape shifts.

To do that, the data contrasts two absolute titans in the competitive intelligence space: Semrush and Similarweb.

At a glance, they seem to do the same thing, but they are actually measuring two fundamentally different realities.

Thanks this week goes to Elizabeth Good.

Beth is the Director of Competitive Intelligence and Price to Win at SOS International.

SOS provides intelligence and technology and project management services to a variety of government customers.

I want to thank Beth for taking the time to chat with me about how she found the podcast, how she uses or how she and her team use our episodes and what type of training and content she's looking for from the podcast as well as our premium Skyway community content.