Color psychology

sunshine.

Good, well we're going to need that vibe because I am picking your gargantuan brain again today because we've reached a new season, we're into autumn and it's time to talk all things colour psychology.

But before we get to that, as ever, how are you?

Oh, well, I'm a bit freaked out because last week's episode was quite personal, wasn't it? And I just thought, it's fine.

I was thinking this.

I was thinking we're far too early for autumn.

But then when I wrote the Absolute Essentials of Colour Psychology book, I had to do this sort of arbitrary split between Well, I didn't have to.

I chose to do this very arbitrary split of the seasons.

And you'll notice that a lot of banks and insurance companies their logo and branding is all kind of like blue because it's that loyal to us sort of thing.

You'll notice that people will have, you know, be aware of colour psychology when they're actually signing their brand in.

Okay, excellent.

So it comes in a lot.