Is that accurate?

Yeah.

Making it in Massachusetts, low tech, uh, we were die cutting, uh, parts out of tire rubber, whether it was the, uh, the tread or the sidewall of mostly truck tires.

Uh, and, uh, these, uh, donuts, uh, we called them, uh, were being used, uh, on the ground rope of the, uh, bottom fishing draggers sailing out of, uh, New Bedford.

And, uh, right away after I got involved with that, using my m- marketing degree education from SMU, uh, I moved into international commerce.

And it wasn't long before, in addition to, uh, supplying parts for draggers up and down the, uh, the coast, uh, here, uh, it was into Canada and the Maritimes, and then dealing with, uh, West Coast, Seattle and Alaska.

And, and then, uh, pretty soon it was, uh, all over Northern Europe.

Yeah.

You're about to scare everybody with what, what, companies can find out about folks that are watching

commercials, right? Say more about that.

So one of the things when it comes to does it work, first you have to be able to find something to measure, right? If you can't measure it, it doesn't exist, right? So now with TV, that commercial that you see on television, it has code on it, right? And that code is used to be able to measure certain things.

And one of those things is if you're sitting at home and you're watching television and you see an ad for a bank, for example, and you've got your phone, you're sitting on the couch, and you were talking to your spouse, for example, about opening a new type of investment account, for example.

oh, I just remember seeing that bank.

Let's search them up on Google.

So they search their phone, sit on the couch, and they go to that bank's website.

But just share some examples about the power of this medium.

Um, but I didn't realize it was like, "No, this is just about regulating to ensure that people don't leave a tattoo shop with hepatitis."

hepatitis."Yeah.

[laughs] And this is, uh, you know, to put this in a quote, a local tattooer, Hannah Aitcheson, who works at Sleepwalker Tattoo in the North Hills, called Pennsylvania, quote, "The Wild West of tattooing," and said that that's one reason that it's actually really popular for artists to move here, because you can essentially just do what you want.

And more broadly, this is an also news to me as a heavily tattooed person, ink and the way it's made and what's in it is also pretty much unregulated on a national level.

So you just gotta kinda hope, I guess, that your artist is, like, [laughs] doing everything properly.

And yeah, Mallory, you brought this up, but hepatitis C is a potential reaction here.

Bad tattooers can go too deep into your skin and leave you with scars or keloids.

Both parents can use it within the first 12 months of becoming parents, and in this case, parents means, um, birth parents, adoptive parents, or parents who've, who are taking on, um, legal permanent placement.

And so what's going on? What's knocked new grads off their perch?

Well, it's a good question.

Now, this trend is so new that actually not much has really been written about it, especially by academic economists.

So we've had a go at trying to explain what's going on.

So on the supply side, you could make the case that maybe the expansion of universities has lowered standards.

Let's say in a world where universities basically will take anyone and then they don't really expend much effort on teaching them, over time, employers might think, "Well, there isn't really a difference between grads and non-grads, and maybe grads are actually worse because they haven't had as much life experience." That might be true at the margin.

I think what seems to be a more consistent result in the small academic literature is actually to do with the demand side, and basically what this means is that employers today are less interested in employing grads because the kind of skills that are required... are shared reasonably equally between both grads and non-grads.

But if you see all this as a non-college grad, you're probably feeling a little bit schadenfreude, right? Is it- is it such a bad thing if grads get knocked off their perch?