Cold brew coffee

And I'm Erika Ducey.

Today, we're talking with Alex French, co-founder and CEO of Bizzy, a cold brew coffee brand.

And this is a company we've wanted to get on the show for a while because their growth story is remarkable.

Bizzy has seen 175% revenue growth over the past three years, taking the company to more than $50 million in annual revenue.

And they're now producing more than 1 million bottles a month and are sold in more than 12,000 stores nationwide.

Bizzy is also the number one selling cold brew on Amazon and is one of the category leaders in sales velocity.

While those numbers are undoubtedly impressive, this episode reveals how sometimes unglamorous a lot of the growth strategy actually is.

Alex peels back the curtain.

[gentle music] Hello and welcome to episode 233 of Cold Brew Got Me Like.

Uh, live from Nashville, Tennessee, home of the speed cushion.

That's right.

I've managed to drain this horrible bottle.

I don't know, and I do think there's something wrong with it.

For the brewers listening who don't know what Califia is, um, it's a brand of cold brew you can buy at the supermarket.

And, um, you know, not the best cold brew.

It's not gonna be, out of, out of a bottle.