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Coco Selman

Coco Selman

Coco Sellman is an acquisition entrepreneur, 5-time founder, impact investor, and CEO of A Force for Good, who scaled home-care company Allumé Home Care to an 8-figure exit and authored the book "A Force for Good."

Aug 20, 2026

SarahHOST
5:27
Wow.
5:28
And she She has complex medical needs, cerebral palsy, quadriplegic, nonverbal, and is a bright, aspiring, incredibly loving, wonderful young woman with incredible purpose and meaning in her life.
5:45
And she always has.
5:46
And we got to a point when she was about eight years old.
5:50
Her medical needs got to a place where Cigna, our healthcare insurance, said, this young woman needs, this young child needs around-the-clock nursing, and we will pay for it.
6:01
So you go through a home health provider.
6:04
And so we were thrilled to have this support.

10 MINS LATER

SarahHOST
15:51
now I'm like, what's my 12-month goal?
7:54
[laughs]
7:54
Oh, yeah.
7:54
It was, it was like nobody was buying online.
7:57
This is where, you know, timing is important.
8:00
Um, but it was like my idea was sort of like an Etsy before Etsy and I, um, you know, I, I didn't know what I was doing, Michelle.
8:10
I had no clue.
8:11
I, I mean, I was just [laughs] trying things out and, um, you know, tr- I built a website and I had a, had a, a person that, like, did all the technical stuff and, you know, we had to build the shopping cart from scratch.

6 MINS LATER

14:09
Mm-hmm.

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