And the question is, where do you see the biggest opportunity for farmers once they've got that baseline in place?

Okay, well, I'll try and come to that question, but just to introduce myself.

So, as you said, Sarah, I'm Clive Tonnes.

I work as a contract advisor for Soil Association Exchange.

And obviously, we haven't got time for me to give you a sort of full brief on what that is, but...

We've basically got 35 metrics across six impact themes, as we call them, that we're baselining on these 50 farms for M&S.

And as you said, Sarah, that's been going on across about 2,000 farms now, every imaginable farm enterprise in all parts of the UK.