Clienteling, It works, but it only works when the advisor has a story to tell, when the advisor knows exactly what the brand is all about.
D
Daniel LangerHOST
11:07
If the advisor does not know what Gucci believes today, then the conversation is going to be about products and price, but it's not going to be about how to inspire the client.
D
Daniel LangerHOST
11:20
through the story of the brand.
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