I want you to tell me a little bit more about that and why you believe that model works.

Absolutely.

So we're not, when we go to conferences, we're not out there looking or asking for meetings.

People are asking us for meetings.

And the model works because we take on clients that we know we're going to be able to help and truly is going to make a difference.

So f- We have a really strong reputation in the cruise industry.

In 2023, we came in second place for the Investment in People award from Sea Trade Cruise, which is a huge honor, and it was all about, you know, had to do with our training and how we connect with people.

Um, have you ever come across, you know, when that investment just becomes wasted money?