... for me, I think.

I totally agree with that.

I, I think the emotional benefits are really what drove, uh, me this sort of prediction forward.

I also think we're learning more about neurodivergence and how neurodivergent individuals, you know, can really benefit in some cases from, you know, specific types of sensory stimulation.

It can provide a calming or grounding experience.

So I think as we start to understand more about some of these needs, we'll see an even greater push with consumers seeking out not only products for their benefits, um, in terms of efficacy as we traditional th- traditionally thinkOf what sort of experience can this provide me, um, you know, if, if I'm feeling overstimulated or if I want something that's really gonna help ground me and, and help me metaphorically touch grass.

I also think a little bit of what's driving this prediction is the attention economy.

Why do you think that this is more prominent now? Why do you think it's more important than ever, um, sort of in 2026 and in the coming years?