
Claire Staszak
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Aug 28, 2026
Showhouses as a Strategic Brand-Building Investment with Claire Staszak
29:51
30:10
A
29:34Anastasia CaseyHOST
When we're talking national scale versus local scale s- I'm sorry, scale, local scale, what did you experience the, the reach and visibility of the local versus national for your particular studio?

Claire StaszakGUEST
So, I think this conversation's always really interesting, too, and I sort of approach show houses in this way that it's not really about getting clients.

Claire StaszakGUEST
But, you know, uh- It's A, it's something charitable that I feel is important and that I'm, like, wanting to give back to.
5 MINS LATER
A
35:27Anastasia CaseyHOST
Who on your team specifically owns that show house work? Can you walk us through the creative division when you're working on a show house? How, how much are you spearheading all of the design versus someone else is just executing the drawings? Or is this something that you're like, "I really need to focus on our client projects, and so I'm gonna delegate, you know, the bulk of the ideation to the team, and I will help refine"? How have you found a good working relationship when it comes to just kind of fitting that into the schedule?