CircleCo, Inc.

Yep.

And the replays are all accessed through this platform called Circle, which essentially is this very cool sort of like community slash course platform where you have the whole calendar to RSVP.

We have a New Earth Conduits chat right there in Circle.

So it's all centralized in one place.

where you RSVP, where you access the call replays, any resources associated.

It's all in there.

So it's all centralized where you receive the program, other than like you come onto a Zoom call.

And again, those links are all provided in this Circle platform, replays, all the things.

They're just wonderful.

And a lot of them have joined my Circle community.

I have a secret sub stack society on Circle.

Yeah, you can join free.

It's free to join.

Okay, it's gonna take this much time, and we'll have to contract with some third-party resources, videographers, or whatever the project is, right? So here's the cost implication to that.

What do we think is really plausible in terms of the return on that short term, immediate with the first launch, as well as, like, what's the thesis on, like, what does that add to the business going forward? Is that truly strategic? Are we trying to really shift our revenue allocation from X to Y? I mean, Pat and I talked about that a ton when we started to move into community-based learning, right? When we decided to very carefully but very deliberately cannibalize a multi, multi-million dollar business on course sales, DIY course sales that we were selling on Teachable at the time, and we cannibalized it to zero because we were building up recurring revenue, and we built on Circle, like the lab runs on Circle, and we did it systematically and strategically.

So yeah, like, you gotta be able to have a person like that, and I think that is your most valuable, like, internal weapon to think about in terms of your team design.

You're, they're gonna be your anchor.

So I'm excited for you guys to either hear it for the first time or hear it again.

Last thing I'll say before we kick it over is if you guys are wanting to go deeper and learn a little bit more and connect with like-minded hunters, check out our Circle community.

So on the Circle community, we've already got members all over the country, so odds are there are some guys in your area already on it.

So it's a great place to find hunting buddies, talk gear, talk tactics, do some map scouting, bounce ideas off each other.

So we're having a great time with it.

Um, but let's jump right into it.

So, uh, some of these questions are gonna be from our Circle community, and then some of them are gonna be from our email list.

Uh, you guys can go to our website and submit questions there, or if y'all are on Circle, be looking for our post, uh, where we'll do, uh, the Q&A hot take post, and you can put your Q&As and hot takes on that post.

And one other thing about Circle, we're doing a Hunter's Hangout tonight.

The day that this comes out, we're doing a Hunter's Hangout, so y'all be sure to tune in tonight, 7:00 Central.

Uh, hop on there, chat.

Uh, but that'll be coming out soon, so be looking out for that.

Uh, let's move on.

People think about community, I think, very differently.

There are folks that think, you know, "I'm just gonna throw up a school page or get into Circle, and voila, I have a community.

All right, you know, let's go."

Mm.

You don't have to have a WhatsApp group.

You don't have to have a Slack channel.

You don't have to have Circle.

Think carefully about these things.

Now, school's gamified, highly active vibe isn't for everyone.

If you are running a more exclusive premium group, say 100 to 1,000 high ticket members who are paying thousands of dollars for a mastermind, The data suggests moving to Circle at $39 a month.

Circle, okay.

Yeah, Circle offers a very polished premium feel and crucially, it allows you to white label the experience.

Let's define that real quick.

White labeling means stripping away the platform's branding, right? So it just looks like your brand.

Exactly.

If someone is paying you $5,000 for elite coaching, they shouldn't see a giant Circle logo when they log in.