CIO

Third, results.

When CIO Magazine averaged a dozen analyst reports, about a third of CRM projects failed.

The estimates ran from under a fifth to more than two-thirds.

Put those three together.

Um, so if you, uh, you know, take a minute here, um, and write down, most of you have paper I see, so like write down, if you think about like an audience that you're trying to reach, and think about one or two publications, could be a blog, could be a print publication, could be a TV show, that you think that person, that audience probably reads.

Um, you know, an example I would give you is like maybe you're targeting CIOs, and you would say, well, they read CIO Magazine, or they read InformationWeek.

If you're targeting pilots, they read Flying Magazine.

If you're targeting ad agencies, they probably read Advertising Age.

Cool.

You know, the thing that's interesting is, like, you're gonna do...

I mean, every entrepreneur does some amount of interviewing their target audience or their target customer, right? You're going around to college students, you're going around talking to moms, you're going talking to CIOs or, um, people who buy for liquor stores if you're launching a new brand of beer.

And, you know, one interesting question to ask in all those interviews is, "What do you read?" You know, "What do you most pay attention to? What's the first thing you look at in the morning?" Just to make sure that you have the right publications on your radar screen, you know, because there may be these weird, arcane, you know, maybe they're really old trade publications that people just still, you know, still read out of habit.

Yeah, I've done a TEDx.

I've published with cio.com and, and, and with... was a Forbes contributor for a bit, and, uh, MIT CIO of course I, you know, I've, I've been on, on various stages.

Uh, but, but I've kinda dabbled into those and, and, uh, those kinda go in and out.

The one constant that I've introduced recently is a newsletter.

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During the course of her career, her advice has been featured in Forbes, the Financial Times, Business Insider, The Guardian, Fox Business, CIO Magazine, Cosmopolitan, and other leading business and job-seeking publications.

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Back then, it was very difficult in terms of lifecycle to show the data quality.

A few years ago, I read on CIO Magazine that every other data project fails because of data quality.

And a lot of people don't believe in it because, you know, they'll say, oh, yeah, I use ARP, especially manufacturing.

I use NES.