So where are boutique firms themselves winning? Christian, what are some of the services or solutions that are capturing attention?

Yeah.

So as I mentioned in the intro, we are an AI consulting firm, so we are, I'm going to, I'm going to answer your question, um, outside of the AI space.

Cause there's probably a lot of participants that don't do AI consulting or specifically only something like we do, but there are, there are four things, um, that are capturing attention and differentiating in today's market.

One is, um, and they're all sort of engagement style, right? So outcome driven engagements.

I see replacing advisory services.

Our clients across every sector are moving away from open-ended advisory relationships and towards engagements with defined outcomes and measurable results.

So how does this best practice translate to what you've actually been able to achieve?