
Chris Bray
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Jul 28, 2026
Heritage Branding: Turning Craftsmanship into Long-Term Business Growth with Chris Bray
1:00
1:20

Phil MasielloHOST
So why don't you go into that? Because I think it was an interesting story for people to hear.

Chris BrayGUEST
And it took a little while until we sort of found the catalyst for starting Billy Kirk.
9 MINS LATER
S
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Special Ops: The Evolution Part 3: Leading 427 Special Operations Aviation Squadron – Chris Bray
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Brian MorrisonHOST
Without getting too far into specifics, what problem is that trying to solve, and what's potentially on the horizon?

Chris BrayGUEST
Yeah, so if you look at the Griffon, it was, uh, a single fleet, uh, that was really solving multiple problems in a way so...

Chris BrayGUEST
So NTACS aims to deliver a set of fleets, uh, more specific to roles, missions, and tasks.

Chris BrayGUEST
That is currently still, uh, under development of specifically what are these requirements.

Chris BrayGUEST
Uh, the first phase will look at the replacement of the Griffon for 427, which is, uh, excellent for us.
Special Ops: The Evolution Part 2: Forging the Culture of 427 Squadron – Chris Bray
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Brian MorrisonHOST
How do you think the culture changed as you went from a divided series of silos to more of a amalgamated approach?

Chris BrayGUEST
So I think the shift primarily started on the capability side, uh, first, and then followed by structure and culture.

Chris BrayGUEST
And like we mentioned, we had, uh, A, B, and C flight at the time, which eventually got reorganized to the SOA structure that we have today.

Chris BrayGUEST
But we really started with the capability development back in the early twenty tens.

Chris BrayGUEST
And what that meant was giving that baseline skill set to all the air crew, specifically insert and extract capabilities.

Chris BrayGUEST
So as you can see, uh, in many places or sources around the Internet, we do that by conducting fast rope, repel, low hover, land on inserts, much like a lot of our partners.
34 MINS LATER
Special Ops: The Evolution Part 1: Becoming a 427 Squadron Special Operations Aviator – Chris Bray
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21:05

Brian MorrisonHOST
What do you think sort of tweaked you into that direction? Like, what, what started that off?

Chris BrayGUEST
So, um, like I said, my dad was a bit of a, a, a war buff, and I do remember as a kid, you know, he would bring me out to the airport, uh, to see aircraft kinda taking off.

Chris BrayGUEST
So I was always interested in just the aviation aspect, even as a kid being exposed to it.

Chris BrayGUEST
But, uh, I think it was really, you know, when I was in my early 20s, um, you know, Afghanistan was starting to really, to heat up, and, um, it, it was very apparent that there was some opportunities in the forces, uh, to really kinda be a part of that.

Chris BrayGUEST
So in terms of, you know, looking at rotary wing, you know, I, I'm an '80s kid, uh, so I grew up with, like, Airwolf and MASH.

Chris BrayGUEST
So there was always something appealing to me about, uh, delivering people to a fight, I guess.

Chris BrayGUEST
So flying a helicopter, uh, has that additional, I would say, level of freedom, uh, from flying, you know, as you can slow down, stop, land anywhere, and you can really get creative in terms of how you, uh, approach aviation problems, and that was always appealing.
15 MINS LATER

Brian MorrisonHOST
How does that compare to today? Can you talk much about the, the screening process for today?