So, so let's talk about what is it going to take? I mean, we know what now, what it's going to take technologically and, and with resources, but I think we being a storyteller and a filmmaker, let's talk about what do, how are we going to get this knowledge to the public? Because there's so many competing opinions and thoughts and, and, you know, it seems like the time is now and it seems obvious to people like ourselves, but what do you think is what, how are we going to convey this urgency to the American people?

That's a great question.

I think where you live in the digital media is a really, really important place.

These podcasts, understanding digital marketing, how do we get concepts out there so people can understand? And one of the ways that we do that is through the making of films, as you mentioned.

One of my biggest credits was I was a producer on the film called Racing Extinction, but was directed by Oscar-winning director Luis Ahoyos.

He won the Oscar for The Cove.

And then he made this film, which took, I think, seven or eight years to make, but it went around the world on the Discovery Channel.

What other things are you seeing that are really you know, becoming or a potential ally to help, you know, make this more of a priority.