Chiltern Street

But then you've got niche houses, where you have a creative director who works with perfumers or sometimes niche brands are sort of, you know, there's a crossover between what we call artisan brands, where the, the named perfumer is also the brand owner.

So for example, Perfumer H, which we have here, is owned by Lyn Harris, who is just down the road from you, in fact, here in Chiltern Street kind of area in Marylebone.

So I basically, with each season, with each issue, I sort of look out to the landscape and think, "Okay, what's new? What's really interesting, and what chimes with how we feel about fragrance in this sort of moment of the year?" Because we do feel different, don't we? We feel like-

Mm

Loads of galleries are taking part in that.

Frieze VIP members are also invited to the Gallery of Everything's annual party, which happens across three spaces on Chiltern Street in Marylebone.

So what is Frieze and where did it start? So Frieze began as a magazine in 1991, founded by a lady called Amanda Sharp, a man called Matthew Slotover and an artist, Tom Gidley.

So the pilot issue ran the first ever published interview, actually, with Damien Hirst.

But then you've got niche houses where you have a creative director who works with perfumers or sometimes niche brands sort of, you know, there's a crossover between what we call artisan brands where the The named perfumer is also the brand owner.

So, for example, Perfumer H, which we have here, is owned by Lynn Harris, who is just down the road from you, in fact, here in Chiltern Street kind of area in Marylebone.

So I basically, with each season, with each issue, I sort of look out to the landscape and think, OK, what's new? What's really interesting? And what chimes with how we feel about fragrance in this sort of moment of the year? Because we do feel different, don't we? We feel like in the summer you feel like you could do with something either really fresh and invigorating or maybe quite sensuous.

As we slide into autumn, you want something maybe a bit more comforting.