Childcraft

World Book's unit volume increased for the fourth consecutive year, with encyclopedia sales up 7% over 2019. and 45% over 1982.

Childcraft's unit sales also grew significantly.

World Book continues to dominate the United States direct sales encyclopedia market, and for good reasons.

Extraordinarily well-edited and priced at under $0.05 per page, these books are a bargain for youngster and adult alike.

Yet it sells for less than any of its major competitors.

Childcraft, another World Book product, offers similar value.

This combination of exceptional products and modest prices at World Book helped make us willing to pay the price demanded for Scott Fetzer despite declining results for many companies in the direct selling industry.

An equal attraction at Scott Fetzer is Ralph Shea, its CEO for nine years.

but I remember a man arrived at the house in a car, a Renault, and it was a big day, because these books came into the house.

So we all ran down to the gate, and it was the Childcraft series.

Amazing.

Encyclopedias.

... just-

Shifting gears, "Are the Childcraft encyclopedias on your Watch What Happens Live set yours?"

Yes.

"I had a set as a child.